Transit media refers to advertising or promotional content that is displayed or distributed in various modes of public transportation and transportation hubs, such as buses, trains, metros, airports, subways, and taxis. It involves utilizing the available advertising spaces within or on the transportation vehicles, as well as at transit stations and stops, to reach a large and diverse audience.

Transit media offers a unique and effective way for advertisers to connect with commuters and travellers. 

Here are some common types of transit media:

• Bus advertising: This includes advertisements placed on the sides, rear, or interior of buses. It can be in the form of vinyl wraps, posters, or digital screens.
• Train/subway advertising: Ads can be found inside subway cars or along the platforms. They can be static posters, digital displays, or even entire train wraps.
• Taxi advertising: Taxis often display advertisements on the roof, doors, or back panels. These can be traditional signage or digital screens.
• Transit station advertising: Advertising displays are placed in transit stations, including posters, billboards, digital screens, and interactive kiosks.
• Transit shelter advertising: Advertisements are placed on or around bus or tram shelters. These can be posters, digital screens, or interactive displays.
• Tram advertising: Trams can be wrapped entirely with advertising graphics or have posters displayed inside or outside the vehicles.
• In-vehicle advertising: Screens or audio systems within transportation vehicles can display advertisements or promotional content.

Transit media offers several advantages for advertisers. It provides high visibility and exposure to a captive audience during their commute. It reaches a broad demographic since public transportation is used by people from different backgrounds. Additionally, transit media allows for precise targeting based on specific routes, neighbourhoods, or transit systems.

Overall, transit media is an effective marketing strategy that capitalizes on the time commuters spend travelling, allowing advertisers to engage with a wide audience in a dynamic and impactful way.