OOH Advertising Campaign
– Street Furniture Displays

Street Furniture Displays

Street furniture refers to various structures and installations found in public spaces, such as bus shelters, kiosks, benches, information panels, public toilets, and trash cans. These elements are designed to provide convenience and amenities for pedestrians and commuters. In the context of Out-of-Home (OOH) advertising, street furniture becomes an ideal medium for advertisers to reach a wide audience in urban environments.

Here are some examples of how street furniture is used in OOH advertising:

• Bus Shelter Advertising: Bus shelters are commonly used as advertising platforms. Advertisements can be placed on the back walls, side panels, or rooftops of bus shelters, allowing brands to engage with pedestrians waiting for buses or passing by on the sidewalks.
• Kiosk Advertising: Kiosks are small structures typically found in busy urban areas. They can feature digital screens or traditional static posters for advertising purposes. Kiosks often provide information or services to the public, making them an effective advertising medium for targeting pedestrians.
• Benches and Seating Advertising: Benches located in parks, plazas, and other public areas can be customized with branded elements, such as armrests, backrests, or cushions displaying advertisements. This allows advertisers to capture the attention of people resting or waiting in these areas.
• Information Panel Advertising: Information panels, commonly found in transit hubs or busy pedestrian areas, provide maps, directions, or community information. These panels can be transformed into advertising spaces, either through static posters or digital screens, to deliver targeted messages to a captive audience.
• Public Toilet Advertising: Public toilets offer a unique opportunity for OOH advertising. Advertisements can be placed on the exterior walls, interior surfaces, or even on toilet paper rolls. This form of advertising can effectively reach a captive audience within the restroom facilities.

Overall, street furniture in OOH advertising serves as a versatile and effective way to engage with pedestrians, commuters, and the general public in urban environments. It allows advertisers to take advantage of existing structures and installations to deliver their messages in high-traffic areas.